I FIGURE OUT
WHY GROWTH
STALLED.
Then I fix it. Sometimes that's a diagnostic. Sometimes it's running your paid, SEO, UX, or retention directly. Mumbai-based strategist, working with growth-stage companies.
Growth doesn't break because SEO stopped working or ads got expensive. It breaks because things are working in isolation — the intent is off, the message doesn't land, the value doesn't stick. I work at the seam where marketing decisions become business decisions. That's the work.
THREE PROBLEMS.
THREE REFRAMES.
THREE STAGES.
ONE FUNNEL.
Growth breaks somewhere between acquisition, user experience, and retention. I work across all three — or the one that's actually slowing you down.
Acquisition
Getting the right people to the site, with the right intent, at the right cost. Where most budgets get wasted and most briefs get written.
Content architecture, technical SEO, answer-engine optimization (AEO), and the work of turning intent into rankings.
Search, social, programmatic. Strategy, structure, and the operational discipline most campaigns are missing.
THREE STAGES.
ONE FUNNEL.
Growth breaks somewhere between acquisition, user experience, and retention.
I'm a marketing strategist based in Mumbai, working at the intersection of marketing, data, and product. I focus on connecting these domains to create strategies that are not just creative, but measurable and outcome-driven.
Most weeks I focus on shaping positioning, auditing funnels, and running diagnostics. I work with brands to move beyond surface-level metrics, identifying what actually drives growth across acquisition, engagement, and conversion. My approach blends structured thinking with data-led insights to bring clarity to complex problems and turn them into scalable, actionable systems.
Brands I worked with
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TELL ME WHAT'S
SLOWING YOUR
GROWTH DOWN.
One call. One verdict. One plan. You'll know what's broken by the end of month one.
Tools I work in