Notes · essays · 3 published

THINKING
IN PUBLIC.

Short essays about strategy, measurement, and the gap between the deck and what actually happens. Mostly for me; occasionally for you.

Most recent
04.22.2026·8 min·Attribution

The retargeting blindspot nobody measures

If 93% of your SALs come from one channel, you don't have a funnel — you have a measurement problem dressed up as performance.

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